Gaming and Entertainment
Our mission is to help companies successfully implement
VR & AR hardware solutions.
Gaming and Entertainment in the Immersive Technology Era
Gaming and Entertainment was the first industry to reap the benefits and tap into the potential of Digital Reality, transforming into an interactive and immersive form of entertainment through technologies like AR, VR and MR. From enhanced gaming simulations to revolutionary television and mobile applications, there is no going back to the world of 2D for the entertainment industry.
The rise of simulation in Gaming and Entertainment
The transformation of the gaming world is enkindled by immersive technologies. Research highlights the VR market for gaming was worth $5.12 billion by 2019 alone. Further projections state that these numbers will rise at a CAGR of 31.8% till 2027 by which time the VR market size in gaming is expected to reach a substantial net of $45.20 billion. While gaming occupies a major portion of entertainment, media entertainment has made notable progress as well, whereby the AR and VR media entertainment market is expected to grow at a CAGR of 48.8% from the year 2018 to 2023.
Benefits of AR and VR in the entertainment sector
VR forms a predominant part of the media entertainment industry that is focused on enhancing and producing video-based immersive media like movies, TV shows and other forms of video content. Beyond this, VR is also being implemented in museums and art galleries to make the tour interactive with a contextual background and to provide a rich user experience. On the same lines, virtual rides are being developed for Theme parks which are usually difficult to simulate in reality.
While Virtual Reality is responsible for garnering a lot of traction due to its highly immersive characteristics, Augmented Reality on the other hand is proving to be a game changer and a lucrative immersive technology, that will benefit the Gaming and Entertainment sector in the long run. AR technology is being used on a daily basis in smartphones via camera filters on social media platforms like Snap Chat, Instagram, and Facebook. The filter uses computer vision technology which relies on an active shape model categorising feature and a human face recognizing feature, through the camera and filters are applied accordingly. Other AR entertainment mobile applications like PokemonGo have transformed the real world with a simulated overlay that attracts and engages audiences.
The way forward for Gaming and Entertainment with XRTECHLINE
AR and VR are constantly producing innovative and ground-breaking solutions to the entertainment segment. We at XRTECHLINE are constantly innovating and striving to create entertaining simulated worlds that are not only an exhilarating escape but also contribute to learning and skill enhancement. We are ceaselessly diversifying entertainment through immersive technologies that are dynamic enough to keep audiences engaged.