Automotive
Our mission is to help companies successfully implement
VR & AR hardware solutions.
The Road to Digital Reality for the Automotive sector
Contrary to the earlier days, the designing and manufacturing process of automobiles is breaching innovation and technology barriers. This is because in addition to style and performance, safety and in-built features are becoming increasingly important parameters that influence the buying decision of customers. This is one of the many reasons why automobile experts and players are embracing Digital Reality to redefine the current vehicular framework and to explore concepts for new ones.
The impact of Digital Reality on the Automotive Industry
Hence, these figures from a recent report do not come across as a shocker when it states that the global AR and VR market in the automotive sector stood at $213 million in 2017 and is expected to reach $673 billion by 2025 at a jaw dropping CAGR of 175.7%. On a regional level, Asia-Pacific is expected to register a CAGR of 183.7% for the forecast period, owing to a significant rise in government investments for the adoption of AR and VR in developing economies. These opportunities and initiatives have made the immersive and simulation technologies an attractive proposition for the industry players, who are able optimize their financial resources while manufacturing technologically advanced assets.
AR and VR solutions for the Automotive Sector
The numerous practical applications of these immersive technologies is what entices the customers towards them. For instance, an AR Heads up Display (HUD) projects real-time navigation signals on the windshield to help drivers focus on the roads, instead of looking into their phones for timely direction updates. AR glasses too act as an extension to a smart phone displaying information in front of the user’s eyes, only in a better and much safer manner. Owing to the huge smartphone penetration, automakers are quickly utilizing the potential of AR by designing and creating visually elaborative automobile manuals for the consumers. When it comes to vehicle designing, Mixed Reality is breaking ground by substituting conventional clay modelling with 3D visualization, which allows real-time interaction. Immersive showrooming is a Virtual reality trend that is not only transforming the traditional test drive approach but also is massively helping cut down the costs and enhance customer experience. In addition to the above mentioned, Virtual reality widens the capabilities for training engineers and service employees through immersive training processes.
The way forward for the Automotive sector with XRTECHLINE
Many industry players are successfully implementing these simulation technology concepts to stay ahead in the game. Digital reality applications like these have transformed the automobile sector into a bustling hotspot of top-notch innovations. And we at XRTECHLINE are constantly striving and working to surpass every such digital milestone with our avant-garde technology and solutions.